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Financial Institutions

Find out how we’ve designed “branch of the future” initiatives to help recognized brands connect better with their customers.

Citizens Bank


The CDM team has supported RBC for many years but with this location, they were able to rise to the challenge of helping elevate RBC’s innovative approach to serving clients in a retail environment

Grace Chan|Head of Marketing, Marketing Integration & Operations and Retail Merchandising at RBC

Our FI Solutions include:

Digital Teller Boards

Fuel Product Discovery With Interactive Content

Leverage Non-PII Data to message relevant products and promotions

Ongoing Measurement, Testing & Optimization

Fully Managed or Self-Served Solutions

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Innovation with RBC eXperience

The Challenge

Build content and technology strategies that would inspire customers to discover and learn about their passions, while organically engaging them with RBC’s line of products that could make their dreams a reality.

Our Approach

We partnered with RBC to deliver a journey based solution leveraging CDM's content strategy, creative services, FLEX Experience Platform and custom development capabilities.

The Results

We integrated digital ambient menu content for a state-of-the-art Water Bar & developed a touch-screen display that works in tandem with iPads, giving guests the opportunity to try tools that can help them achieve financial health.

RBC’s eXperience Store image
  1. Citizen's Bank
  2. Citizen's Bank
  3. Citizen's Bank

Citizen's Bank

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Reinvent Your Customer Experience

Ask us how today!

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